Chi siamo

Finesse is specialized in the production and distribution of deodorants and natural cosmetic products ,in the herbal and pharmaceutical sector, based on a volcanic saline mineral crystal known since ancient times, the Potassium Alum.

Finesse Potassium Alum Crystal is 100% natural and not chemically recreated in laboratory. Finesse products maintain the perfect balance of the epidermis and protects it all day thanks to the natural active ingredient contained in the crystal that guarantees antiseptic, antibacterial and hypoallergenic properties.

Our Products

Finesse has created 7 lines of natural products for the care of the whole body


Finesse Crystal Style is a specialized cosmetic line based on Natural Potassium Alum. Potassium Alum is a natural antiseptic mineral that normalizes skin’s transpiration and inhibits bad odors. It is ideal for delicate and allergic skin.


Finesse Nature is a line specialized in natural cosmetics products certified by NaTrue and Biocosmesi. Nature line is made with Potassium Alum and it is used as body deodorants, detergents and it has active ingredients derived from organic waters of plants, fruits and flowers.


Finesse Phytoremedial is a trademark of natural cosmetics that contains phytocomplexes for nutraceutical activity of plants, fruits and flowers such as Crimean Black Tomato, Pumpkin Seeds, Red Vine and Rosa Damascene grown on a farm in the Po River with the idea to enhance the products of the territory. “I Cosmetici dell’Orto” line consists of facial creams, body scrubs and lotions rich of lycopene, anthocyanins, beta-carotene and other precious natural ingredients that reinforce cellular aging and are perfect for the most delicate skin.


This new partnership between Finesse “Collection” and 17 by David Trezeguet comes from the previous experience Finesse has in the cosmetics industry – which, since 2003 has specialized in the formulation, production and distribution of deodorants and natural cosmetic products, in the pharmaceutical, herbal and “Green “ sectors – based on natural and organic solutions containing active ingredients from plants, fruit and flowers, and potassium alum, an ancient mineral of volcanic origin.


Finesse solaire


Finesse Laboratories-Igienizzanti


Beauty Box @onlyforcosmetics

All Finesse products have passed numerous clinical tests under the supervision of dermatological, allergological or other specialist doctors.Our company also manufactures product lines, specific formulations, private labels and production on behalf of third parties, in order to satisfy every requirement in compliance with national and international regulations.

Finesse Timeline

Finesse #onlyfor , Collaboration with influencer

New partnership between Finesse “Collection” and 17 by David Trezeguet

Natural sun lines formulation with physical filter

Secondo restyling logo e packaging e ampliamento gamma prodotti

Convegno di Firenze al Cosmoprof con Università degli Studi di Pavia e Vittorio Sgarbi

Nascita dei marchi Finesse Nature e Finesse Phytoremedial e prima sponsorizzazione di eventi artistiti e culturali

Prima pubblicità su riviste, interviste, servizi TV e prima collaborazione con Università degli Studi di Milano e primo restyling logo Finesse Crystal Style

Prima fiera internazionale in Francia a Parigi, Beyound Beauty ed in Cina ad Hong Kong, Cosmoprof Asia + iscrizione al Polo Tecnologico della Cosmesi a Crema

Prima commessa conto terzi all’estero

Prima distribuzione internazionale del marchio Finesse in Giappone

Prima partecipazione a fiera Cosmetica Cosmoprof Bologna.

Prima commessa conto terzi in Italia

Primo distributore italiano

Nasce Finesse a Moncalieri e viene creato il primo logo Finesse Crystal Style